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The Importance Of Small Business Data Backup

Nurdin Budi Mustofa 4:07:00 PM
As a business, you know the importance of making sure you have files, documents and invoices to hand at a moment’s notice. The thought that the past three years worth of documentation could simply disappear off the face of the Earth doesn’t even bear thinking about and sends you into a cold sweat. In an age when nearly every piece of paper can now be stored electronically, it is vital that you secure your files and documents by implementing a regular backup routine. This means that those files that have been lingering about on your desktop can be organised and saved in a more secure environment. Read on to discover three different methods to ensure the safe storage of your all important files.

The Importance Of Small Business Data Backup

1. Flash Drive / USB Stick

The flash drive has many different names but it is essentially that little flat cuboid that hooks easily to lanyards, and you plug into your USB port on your laptop. Flash drives are ridiculously easy to use, and you can copy and paste all of your files from your desktop and other folders on your computer into your flash drive. This is great for sole traders but not for small businesses. The storage on even the biggest of flash drives is relatively small, and they are known to become corrupted over time. The flash drive was the go-to storage solution a decade ago but has been surpassed by newer alternatives.

The Importance Of Small Business Data Backup

2. External Hard Drive

The major advantage of an external hard drive is that you can store many more files than you could on a flash drive. Taking the appearance of a small brick, the external hard drive also plugs into your USB port and works in a very similar way to the flash drive. However, it’s larger and less prone to corruption. A disadvantage with the external hard drive is that it cannot grow with your business.

The Importance Of Small Business Data Backup

3. Cloud

Many people talk about a seemingly mythical cloud when it comes to data storage. However, the cloud is not as mysterious as it first seems. With cloud storage, you can backup your files from your computer onto a server off site. To have access to these files, you will need to have Internet connection. There is a greater degree of flexibility in that you can view your cloud based files from any location and any device. Cloud storage is cheap and secure and allows you backup a greater number of files. However, if your connection to the Internet fails for any reason, you will not have access to your files.

Many businesses now utilize a storage gateway allowing them to have a virtual appliance within their local network. This means that they can store and backup files before the storage gateway performs a protocol conversion along with encryption to send files safely to cloud storage. This can increase the speed at which files are saved as well as reducing latency. Still very much in the adolescent stage, cloud storage gateways are an exciting development in data storage for businesses.

By implementing a backup routine, you are ensuring that your documents, tax returns and invoices amongst other things are safely stored in multiple places. However, you choose to backup your files, ensure that you do it regularly to make sure you never lose crucial files.

Starved Of Funds Startup? Three Areas To Bite Back Costs

Nurdin Budi Mustofa 11:01:00 PM
Starved Of Funds Startup? Three Areas To Bite Back Costs
If you’re in the midst of starting a business, it’s unlikely that you need to be told it’s an expensive venture. As the bills mount up and everything seems to be far more expensive than you’d thought it would be, it’s definitely the kind of truth that life will have hammered into you by now.

It’s distressing. You have your idea for a business and you really, truly believe that it can flourish - but the money is running dry. Are your entrepreneurial dreams going to be sunk by a lack of funds? Or are there some areas where you can claw back expenses, by spending a little time furnishing yourself with new skills?

Are You Write For This?

You need writing to promote your business; or ‘copy’ as it’s most commonly called when it’s for commercial purposes. If you’re going to hire a writer, then life is going to get expensive incredibly quickly. Any writer worth their salt is going to charge anything from 3c-10c per word of copy that they write. Given the amount of words that go into starting a business - from your business plan to your entire website - that might not be something you can afford.

If you’re going to learn to write this kind of copy for yourself, then you’ll need to first brush up on your English skills. You’ll then be able to find plenty of books and resources that help you write in an engaging, personality-driven, interesting style. You might have to pay for these books, but it’ll still be a lot less than hiring a writer to do it for you!

Art Attack

That website and the promotional materials you’re going to be writing are going to need another element: design.

Hiring an artist to custom create all of your business imagery is going to be incredibly expensive. This is doubled down on if you want to photograph products, with the cost of hiring a photographer running at at least $100 per day.

So it’s time to DIY it. For your main logo, you can use the likes of to get your task ticked off in minutes. For photographs, it’s a better use of funds to equip yourself with a decent DSLR camera and then follow some simple online guides for how to use it. You’ll probably need studio lighting to help with the photographs but - as with writing - it’s still going to be more affordable than hiring a pro.

Web Wonder

Finally, your website. Even if your business is based strictly offline, you’re still going to need an online presence for it to flourish. Are you willing to spend up to $250 for a basic company website, or is there something you can do instead?

One great option is to use online “what you see is what you get” (WYSIWYG as an abbreviation) website creators. These allow you to pass over the need to learn to code, and instead you can custom make your own website using their software. You’ll find a list of possibilities at to get you started. There’s a fee, of course, but as previously discussed - it’s still going to be cheaper than hiring a pro!

7 Steps To Resumé Perfection

Nurdin Budi Mustofa 7:49:00 PM
Whether you’re contemplating a career change or just looking for a new job in your existing industry, there’s one thing that you can’t afford to get wrong: your resumé.

It’s your passport to a new job, after all. It’s the first chance that an employer will have to see what you can do, what you have to offer, and how you are presenting yourself. It’s not pushing the bounds of supposition to suggest that if your resumé isn’t where it should be, you are massively harming your chances of ever even being called to interview - never mind being offered another job.

Resumés are a difficult thing to get right. Many people puzzle over them, wondering how they walk the line between selling themselves versus appearing arrogant. You’re also trying to read the mind of the person reading the resumé. What are they going to want to see? What is going to put them off? What do they consider to be necessary information, and what do they think of as being superfluous? It’s a nigh-on impossible task, but it’s one you’re going to have to go through as you contemplate looking for a new job.

Given that your resumé is something that must serve so many different purposes, how can you make it stand out as truly spectacular - and what information can you cut without fear of reprisal?

7 Steps To Resumé Perfection

Step 1: The Basics

The basics on your resumé are the essential, need-to-know information that helps to give the company you’re applying to an idea about who you are. You should always kick off the document with the following:

Your full name. Your address, including email address. Your contact telephone numbers. It’s also a good idea to specify when you can be contacted on those numbers. If you’re currently working in another job, then make sure you provide your cell number and list it as a daytime contact - you’ll just need to be able to check your messages frequently throughout the day.

With these basics dealt with, you can begin to add in more detail.

Step 2: Personal Statement

7 Steps To Resumé Perfection
Many people launch straight into their resumé details at this point, reeling off endless facts and figures about the jobs that they have done and the grades they got at school. This is useful information - and we’ll definitely get to it - but it’s not something that people want to see immediately. They need a little background on you first, which you achieve with your personal statement.

Your personal statement should be up to 100 words longer - don’t be tempted to make it any longer; remember, the company will have countless numbers of applications that they are reading. It also helps if you embolden the important points.

Here’s an example:

Thanks to 12 years experience in the field of data entry, I feel I have much to offer any roles I apply for in future. I consider myself to be a diligent employee, who always strives to perform any given task to the best of my abilities. I have a can-do attitude and always look for solutions that other people might miss. Due in no small part to my degree in English Language, I believe I have excellent attention to detail. Although appreciative of my current role, I am always looking for new challenges and experiences in my career.

So basically, you want to underline some of the things you’re good at - achievements and career history - in brief, concise detail. Remember, the exact details of the “12 years experience” and “degree in English language” will follow in the rest of the document; this is about selling the overall picture of who you are, what you can offer, and why you can offer it.

Step Three: Career History

Start this section with details for your existing job. This should include a thorough detail of what you do on a day-to-day basis and how you think it has benefited you as an employee. For example:

My Current Role: Healthcare Assistant (2013 - present day)

I current work as a Healthcare Assistant for Memorial Hospital. My daily duties involve helping patients with their daily needs, as well as filing paperwork as to the actions I have performed. I report to the Duty Manager, who relies on me to complete my tasks in an orderly fashion and without delay. I believe this role has taught me the values of patience, given me the chance to learn industry-specific software such as Healthcare Pro, as well as ensuring I can work to a deadline in a high-pressure environment.

There is relatively little benefit to just throwing the basics onto your CV. You have to explain what you have learned, the skills you have developed in that job, and how they may help you in the future.

The rest of your career history should be much along the same lines, but you don’t need to go into such detail. Feel free to omit jobs you have done that aren’t applicable to the role you’re applying for. If you’re looking to be a marketing manager, then the company don’t need to know about the summer you spent tending bar and waitressing - keep it on message!

Step Four: Education History

7 Steps To Resumé Perfection
Your education history should always be a reverse pyramid; the most important information is the part you give the most detail on. Start with the details of your highest level of education, be it a degree or a vocational qualification. It helps not only to list the name of the course, but also the topics that you covered and how you learned from them.

For example:

BA History (2003-2007)

I chose to study history due to my interest in how the past can impact current events. In the course of this study, I covered topics such as The History Of Medicine, as well as completing an in-depth analysis of the history of my home town. My final submission paper was on The Tudor Monarchs (1485-1603) and included exploration of themes involving sovereign rights and taxation. History is a study that requires intense attention to detail and which taught me to assess all information on an individual basis.

From there, you can go into detail about your other qualifications. Try and keep it specifically academic or vocational at this point; qualifications obtained in traditional methods of study, be it a school or a college.

Step Five: Additional Qualifications

This is the section for any additional qualifications. This could be anything from a coding course you completed or details of your CPR Certification. These might not be particularly pertinent to the job that you’re applying for, but they help to flesh out your resumé and provide a more rounded picture of you individually.

If you don’t currently hold any qualifications that you can enter into this section, then it’s well worth looking for online courses that can give you something. Employers like to see that potential hires are interested people, who engage in learning and improving their world view.

Step Six: Skills

This is where you can show off about the things that you know and the achievements you have enjoyed in the past. It should look something like this:

  • Holder of a Full Driving Licence since 2003
  • Proficient with content management systems such as Wordpress and Blogger
  • Typing speed of approximately 75 words per minute.
  • Comprehensive knowledge of the entire Microsoft Office suite of applications.

Unlike the rest of the document, you’re going to want to keep these simple and brief. It’s a snapshot of the things you can do outside of your specific work environment; again, it’s all about rounding out the picture of who you are and where your strengths lie.

Step Seven: Proofreading

7 Steps To Resumé Perfection
Finally, go through your entire resumé and proofread it. Then proofread it again. Then set it down for 24 hours and - you’ve guessed it - proofread it one more time. Making basic mistakes of spelling and grammar on your resumé is not going to endear you to an employer. Depending on how fastidious they are, it might be enough to see you dismissed entirely - no matter how good your qualifications or experience are. That’s because if you leave such errors in place for such an important document, they will naturally conclude that you have a haphazard focus on details in the rest of your life - and haphazard is not a character trait that anyone wants to employ!

In Conclusion

While there’s no doubt that completing your resumé is a difficult task, it doesn’t need to be an impossible one. Just work through the steps and then check, check, and check again. If you apply yourself to this and ensure you’re providing thorough information without being either too brief or too wide, then you should have a document that you can be proud of.

Remember: it’s always a good idea to tailor your resumé a little to the job requirement. If they have emphasized a need for an upbeat personality in the job ad, you should add in a sentence that shows you comply with this. A good basic resumé that you can then add to as needed is the key to job hunting success.

Break The Mould With Your Business Marketing

Nurdin Budi Mustofa 7:24:00 PM
Break The Mould With Your Business Marketing
It is important that when you market your business, you do everything you possibly can to stand out. Otherwise, customers will ignore you and instead seek out the competition. They will look for the companies that are making an impact on the market and that are offering something different and exciting. But how do you make sure the marketing and promotion for your business stands out and attracts the level of audience that you need.

Think Bigger

Small businesses still need to use the best and brightest forms of promotion. We can look at SEO as a possibility here. Many small business owners believe that they don’t need SEO because they are appealing to a local target audience. Of course, this isn’t the case, and SEO is somewhat crucial for ensuring a high level of demand online. Web Full Circle small business SEO services are one example of SEO for a small company that doesn’t think small and stay inside the box. Instead, they provide the same level of representation that a larger business would receive. The main message here is that you shouldn’t limit yourself or your goals based on size of your business. You should be using the services of the pros.

Use Your Size As An Advantage

There are two ways how the size of a small company can offer a distinct advantage. First, there is the cost. Small businesses are going to have lower costs than large companies. As such, they should be able to spend less in certain areas and more on marketing. That’s exactly what you need to do if you want to make sure that you can gain attention on the market. You need to focus your resources, and this might mean taking steps to pour money into promotion. Remember, it’s not how things are in business but how they appear.

The other advantage is that businesses that are small have fewer customers. Now, while this might limit your profit potential it will also allow you to offer a more personalized service and that can be a distinct advantage. Particularly if you can separate yourself from businesses where customers are starting to feel like one cog in a massive machine.

Create A Buzz

Lastly, a small business can still create a buzz around their business, and the easiest way to do with would be with press releases. If you have an idea for a story about your business that the media would catch onto release it through a professional model. Once you have done this, you will gain the attention of the media. This will improve your search ranking because more people will be mentioning your brand online.

The best and simplest way to create a story around your business that is worth telling would be by using a charity campaign. Link your business to a charity campaign, and you will immediately have people interested in your company because it will be giving something back.

As you can see, there are multiple ways how a seemingly small business can completely break the mould with marketing.

Getting Your Business Noticed: Essential Steps To Take Online

Nurdin Budi Mustofa 7:12:00 PM
In this day and age, getting a business noticed often involves embracing the concept of online marketing. You only have to take a look around you on a bus or at a cafe to see that everyone is glued to their phones these days. If you run a business, tapping into this method of marketing could propel you to the dizzy heights. If you’re not making the most of modern marketing techniques, here are some essential steps to get people talking.

Improving your website

A good website is the cornerstone of an effective online marketing campaign. There’s no point in putting a lot of effort into driving traffic to the site for people to lose interest within a matter of seconds once they see the homepage. To seal deals and persuade customers to choose you over rivals, your website needs to look professional and stylish, and it should provide your clients with everything they need. Avoid long passages of text, use images and video clips, and go for a modern theme. Make sure the design of your site is relevant to the brand and ensure that it’s easy to use. People expect results immediately. If your website doesn’t enable the customer to buy something, ask a question or make a booking within minutes, they may look elsewhere.

Getting Your Business Noticed: Essential Steps To Take Online

Stepping up your SEO campaign

If you’ve got a fantastic website, but you’re not generating much interest, you’re not going to be successful. You need to make sure that your site is accessible and encourage the formation and development of leads. SEO, or search engine optimization, is an effective way of encouraging people to click on your links and learn more about your company. The aim is to improve your search ranking so that your link appears higher up on the search results page. If SEO means nothing to you, it’s worth thinking about hiring freelancers or working with an agency like WebsitePromoter. If your website is advertised on page 6, you’re not going to get as many visitors as a company that is sitting pretty at the top of page 1. You can use a host of strategies like Adwords, keywords, and backlinks to improve your SEO ranking. If you don’t already have a blog, it’s really useful to post articles and infographics on your website, and optimize the content to move you up the listings.

Getting Your Business Noticed: Essential Steps To Take Online

Getting social

Social media can have such a positive impact on sales. Instead of targeting a small, local market, you can now reach out to thousands, even millions of people at the touch of a button. Use market research and analytics to streamline your campaign so that your strategy focuses on platforms that are used by your target market. Once you’ve set up profiles, make sure your accounts are linked to your website and your site has links to your social media pages.

Getting Your Business Noticed: Essential Steps To Take Online
If you have a new business or you’re hoping to make more of an impression online, take these tips into consideration. Start with your website and ensure it offers everything the client needs and wants. Once your site is ready, you can go about promoting it using SEO and social media marketing. Research your target market, identify the platforms you want to use, and start being more sociable.

5 Major Online Marketing Pitfalls And How To Avoid Them

Nurdin Budi Mustofa 6:15:00 PM
5 Major Online Marketing Pitfalls And How To Avoid Them
Growing your business means increasing your customer base. How do you go about this? In a world of Facebook, Google, and smartphones, your marketing strategy needs to have a significant online presence. You need to be visible, confident in your marketing strategy and able to send the right message to your target audience. A well honed and nuanced marketing strategy is not plucked out of thin air; it takes effort, hours of research and hundreds of cups of strong coffee before it even reaches the implementation stage. With your industry rivals taking the plunge and refining their online marketing plans, it’s vital that you don’t get left behind. A comprehensive digital marketing campaign can result in increased revenue for your business. So how do you go about achieving this and what are the mistakes to avoid?

5 Major Online Marketing Pitfalls And How To Avoid Them


You need to know your customer base inside out and back to front. With ever increasing personalized content on the Internet through social media channels like Facebook and Twitter, it’s vital that you understand the needs and wants of your customer. The ‘hard sell’ is very much a concept of the past. Consumers are more savvy than ever before and need to feel inspired. It’s up to you to put forward your product or service in an aspirational way through the creation of high-quality content marketing. Get the customer to buy into your product so that they can visualize what it can do for them and how it can make their life easier.

Produce blog posts for your website that are informative yet chatty. Speak to your customer at their level and make sure you are posting at least once a week. They don’t want to be reading a sales pitch. Talk about how your product or service can solve a problem or save time, not how your customer can buy one and get one free. Develop a personality in your company’s blog and in your emails to customers so that when they see another one of your newsletter’s at the top of their inbox, they open it and read it with anticipation rather than move it straight to the bin.

Be Visible

You could have the most incredible product or deliver the most exceptional service but if you have no online presence, how are you going to demonstrate this to people? Even if you have an aesthetically pleasing website, you still need it to be seen rather than lost in the ether of the Internet. Visibility is vital. By securing the help of a search engine optimization expert, you can begin to see your website rise through the ranks of the Google search pages. Having a strong presence online means that you can expand your customer base and see an increase in sales. By outsourcing this service, you are not getting bogged down in an aspect of marketing that you don’t fully understand and freeing up your time to work on the day to day running of your business.

5 Major Online Marketing Pitfalls And How To Avoid Them

Social Media

The emergence of social media over the past few years, particularly amongst the younger demographic is leading to a shift in online marketing. With Twitter and Facebook becoming our regular online haunts, it’s vital that you secure an online presence on the same platforms. You can create a Facebook page for your business as well as an official Twitter feed. This will allow you to communicate with your loyal customer base in a more personal way. You can inform them of promotional offers and new product ranges without having to launch into a hard sell. Social media will continue to expand its marketing potential, and it’s vital that you tag along for the ride.

Flooding The Internet With Content

Don’t be under the false impression that you need to be on Facebook and Twitter posting something every five minutes. The quality of the content will slip, and customers do not appreciate their feeds becoming flooded with one contributor’s posts. Make sure the content that you put onto the Internet, whether this is on a social media channel or your company’s website, is relevant, high quality and doesn’t utilize any hard sell techniques. You need content that is compelling for the customer to read so ensure that the images you use are engaging, meaningful and help tell the story of your content. It goes without saying that your posts need to use correct grammar and spelling. It is always good practice to get someone in the office to proofread everything before it goes out to protect against sloppy mistakes that could make your company look like it lacks professionalism.

Have A Plan

Before launching any sort of marketing campaign, digital or otherwise, it’s important that you have a plan that is shared with your staff team. The shared business vision should encompass your business plan, financial forecasting, and your marketing strategy. For a marketing strategy to have its desired impact, it is important that your employees understand and share your vision. You will need to consider what your long term goals are. Do you want to see sales increase by 25%? How are you going to measure whether this came as a result of your online marketing strategy or elsewhere? Create a simple timetable to go alongside your in depth marketing strategy to give you an idea of when you want to see marketing targets met. This way, you can constantly adapt. If targets are met or exceeded, consider what went well. If your marketing strategy didn't have the desired results, don’t continue in a similar vein but change and implement something new.

5 Major Online Marketing Pitfalls And How To Avoid Them
Marketing has become a more complex web of understanding customer needs and having the capability to provide the content to meet this demand. If you formulate your online marketing strategy correctly utilizing SEO, social media, and high-quality content alongside an effective business plan, you could see your company become a market leader in your industry.

OST File Error & Corruption in Outlook 2007, 2010, 2013, 2016 - Fixed

Peter Baris 3:16:00 PM
OST File Error & Corruption in Outlook 2007, 2010, 2013, 2016 - Fixed

OST file is the offline storage files of MS Outlook when connection to Microsoft Exchange Server is not available. OST file is basically a replica of Outlook mailbox data stored on the Exchange Server. It allows users to work even in an offline mode because the copy is also available on the local machine also. However, as the connection is established again OST file get synchronized with Exchange Server automatically to update data. Similar to other files, the OST files are also failure-prone and gets corrupted easily due to an unreliable internet connection. Apart from all this, there can be various other reasons also behind OST file error in Outlook 2016, 2013, 2010, 2007 and its corruption. Therefore, one must be aware of what causes OST file corruption, errors and how it should be resolved.

Common OST File Error Messages:

Whenever in Outlook 2007, 2010, 2013, 2016 OST file errors have been detected, the common error messages faced by the users are:

  • Internal error (code=0000000E)
  • error code 0x8004103b
  • Internal error (code=00000003)
  • Service-specific error 0 (0x0)
  • Error 8004011D-526-80040115-0
  • error-message/c5e20916-9359-43fc-9bd9

Possible Reasons of Outlook 2016 OST File Corruption

During Outlook OST file synchronization process, if it gets stopped or interrupted in between due to any reason like weak connection, the Outlook OST file gets corrupted. However, there are some other causes as well that makes MS Outlook data files corrupted or inaccessible. Therefore, all such reasons are categorized into two parts i.e. Hardware Related Reasons and Software Related Reasons.

Hardware Related Reasons

  • Data Storage Device Crashed: If there is any bad sectors in the data storage device like hard disk, then there are high chances that OST file stored in hard drive gets corrupted or damaged easily.
  • Abnormal Network Failure: As everybody knows, the Outlook OST files synchronized with the Server via network connection. Therefore, if NICs, hubs, cables, routers or other devices results in the network fail, then there is synchronization error and OST file gets corrupted.
  • Sudden Power Failure: If there is a power failure during synchronization process of OST with the Exchange Server, then there are high chances of OST files corruption.

Software Related Reasons

  • Improper File System Recovery: Sometimes the file system recovery may lead corruption in Outlook OST file. It is due to broken file system or a data recovery software is used to repair the OST file.
  • Virus or Other Malicious Attack: Any type of virus or infected malicious can infect or corrupt the Outlook OST files and makes it inaccessible.
  • Synchronization Failure: If there is a synchronization error between the OST file or offline folders and the Exchange Server, then also it results corruption in the Outlook OST files.
  • Improper Shutdown of MS Outlook: It is always suggested that a proper procedure is to be followed to exit from MS Outlook application i.e. by saving all the changes made to the OST file. After that, click on Exit or Close option. It is because if Outlook is terminated in an improper way, then OST file may get corrupted.

How to Fix Outlook OST File Error?

In order to resolve OST file error in Outlook 2016, 2013 and 2010 manually, use Inbox Repair Tool or SCANPST.EXE or fix OST error in Outlook 2007 and below version use scanost.exe to fix issue in OST file. However, it is an inbuilt utility in MS Outlook but has some major drawbacks. It is not capable enough to repair badly damaged OST file and cannot be used in an offline mode. Therefore, a user is advised to switch to a third-party tool.

OST Recovery Tool to Repair Corruption in OST File

If Inbox Repair tool is not able to fix corruption from OST file, then one should go for an expert solution i.e. OST Recovery software. It is an application that is designed to recover corrupt OST file and after that export it to PST file format. In addition, the tool has the ability to recover all data items stored in Offline Storage Table. If a user wants can perform selective export also by checking or unchecking the items before conversion.

Wrapping It Up

There are many situations in which a user encounter Outlook OST file error. However, the main reason behind all such type of errors is corruption in OST file. Therefore, to repair corrupt OST file of Outlook 2016 and all below versions, a professional solution is suggested to have a guaranteed solution. This OST recovery software has the capability to repair highly corrupted OST file and export it to PST format.