Technology has revolutionised how we do business, but the revolution isn’t over yet. It’s still changing the game, and if you don’t know what is being played then you’re at risk of being left behind. Smartphones have had a unprecedented effect on business; from how we reach customers, how they find us, and more. If your marketing strategy isn’t currently focused on mobile, it might be about time to make it so. Here’s why.
The Biggest PlayerDid you know that there are more people using smartphones than there are using desktop computers? It’s been a pretty sudden shift, but it’s happened - we’re a mobile society now. This shouldn’t be surprising, as smartphones essentially are computers that we carry around in our pockets, they just happen to be computers than can also make phone calls and send text messages. And in case you think this might be reversed, know that the gap between desktop and mobile users is only going to become more pronounced in the future.
EngagementThis is great news for people looking to market their business, as smartphone marketing allows a level of customer engagement that simply could not happen on desktop. You can offer rewards to customers if they come and “check in” at their business, can promote things like QR codes, and even create your own business app for customers to use, which can personalise their experience with you like never before.
Direct to the PhoneMobile phones used to be pretty private spheres for customers, but that’s not the case anymore. Customers expect to be using their smartphones to browse, be offered deals, and spend money. Nearly a third of smartphone owners only use their mobiles to read their emails, making them particularly responsive to email campaigns. Look at America Int email advertising options and make email a cornerstone of your marketing campaign; it’ll give you access to potential customers like nothing else can. From there, make sure any links you include in your email go to a webpage that is optimised for mobile - you run the risk of them clicking around instantly if you don’t!