When you’re an entrepreneur, it can seem like the deck is stacked against you when you’re trying to break out and get your business noticed online. The big boys have thousands if not millions of dollars at their disposal and some of the best IT staff to help them get on in the digital world – you don’t often have that luxury. However, despite that, it is possible to succeed and have people visiting your website in their droves.
Here are some quick tips to have them flocking to your website in no time at all:
Sort Your SEOThe first and most important thing you should do if you want your website to take off is to sort out your search engine optimization. Good SEO practices will enable you to improve your website's search engine ranking positions, which means more people will see your site and click through to look at your products and services as a result.
Ideally, you should hire a professional to take care of your SEO if you want to ensure that you get the best possible results, but it is possible to learn SEO yourself if you have enough time to spare and your budget is really tight.
Remarketing on FacebookIf you’re a business in the 21st Century, then there are no two ways about it, you need to be on Facebook, but just being on there isn’t enough if you want to drive traffic to your website. You need to use all of the tools available to you to get people to your site, and one of the best tools currently available is a Facebook tracking pixel, which enables you to keep marketing your site to individuals who have visited your Facebook page in the past.
Write Killer HeadlinesIt might be a bit superficial, but it’s nevertheless the case that more people will click on your website if you create attention grabbing headlines. In fact, 80 percent of people will read a headline and not go any further, only if you write killer headlines will you convince readers to continue to your site and actually read the content you or your staff are producing.
Create Viral VideosViral videos have really taken off in the past few years and if you are able to create a truly great one you could increase the visitors to your website by thousands, even millions overnight. Unless you’re very creative, hiring an agency who specialize in such things will be your best bet for creating a hit that will have them flocking to your website.
Blogging might not seem as important as it once was what with social media and websites like YouTube attracting ever increasing numbers of people, but when it comes to driving traffic, blogging is still hard to beat. The key is to create regular content which is interesting, useful or entertaining if it can be all three so much the better, and the more quality content you have, the better the search engines will like you, driving much more traffic your way.
Run a ContestThere are a number of websites that specialize in informing their readers about contests and giveaway that are being held online all over the world. Millions of people read these websites daily, so if you want to give your website’s traffic a boost, one of the simplest ways to do it is by setting up a contest and promoting it on as many of these sites as possible. Everyone likes to win. Especially when they’ll be receiving a great product or service for free, so they’ll flock to your website in their droves, and if you’re lucky, many of them will stick around and see what else you have to offer.
Contribute to Other WebsitesContributing to other blogs and websites is a great way to get your name and the address of your website out there in cyberspace. Try to target sites that are in your niche, write interesting and accurate content and wait for your traffic to rise.
Start a PodcastIf you have more time to spare, creating a podcast that covers your niche is a fantastic way to increase traffic. Podcasts have taken off big time thanks to the likes of Serial so that they can have a dramatic impact on your stats, but you will need to put the work in, make your pod interesting and regularly publish if you want to see real results.
Do you have any more tips to help drive traffic to a business website? Please share them below.