Honestly, is there anything more important to a business today than social media? Maybe SEO can claim to carry the same weight, but that doesn’t diminish the effect of social media. In short, the right use of Twitter and co can enhance everything from your marketing strategy to customer relations. But, there’s a catch. The catch is that you have to understand the intricacies of the platforms before you can take advantage. If you’re a novice, this might seem like hard work. The good news is that it doesn’t have to be if you consider the following.
Be InformalThe whole point of social media is to be informal. Just think about it for a second. I mean, it’s the place where you can talk directly to celebrities and learn about their life. It doesn’t get more informal in all honesty. So, your usage of social media platforms needs to follow suit, and that goes for everything from adverts to conversations. For example, if you’re talking to a customer, don’t be afraid to use slang and vernacular. Or, if you’re marketing a new product, always try and be funny and witty. Your audience will appreciate it a lot more than a formal speech about why you’re the best.
Follow The TrendsIf you think that social media trends in 2017 are the same as 2010, you are wrong. The simple fact is that trends change on a daily basis, which makes certain ones redundant. Obviously, if you’re still using them to this day, you’re going to fall behind. The key is to keep up with the new trends every time they hit the industry. For instance, 2017 is the year of authentic content. In layman’s terms, followers and customers want content that is tangible and not a page of written diatribe. There is a reason Periscope and Facebook Live are growing rapidly.
Ask For HelpWhen you start a business, you need to be honest. You need to sit down and pinpoint your strengths and weaknesses. Once you have them, you keep the strengths in-house and outsource the rest. If social media isn’t your thing, it’s time to find a partner like BitBranding. With help from a pro, you can let them take care of the details and watch from the wings. In time, you should learn enough to be able to take over and take more responsibility. Running a business isn’t always about going it alone.
Maximize ImagesUsing quality images has two great benefits. The first is that it enhances your content through sharper imaging. Nowadays, there is so much competition that you can’t afford to be below average in any category. More importantly, the pictures put a name to the face. Social media can be an anonymous place for trolls, but the majority want a real connection. It’s hard to offer that kind of relationship if they don’t know your name or facial features. It is a small thing, but it affects everything people’s trust, and that affects everything.
So, please stop taking poor images and circulating them on the web. It’s harming your business!