Every small business has a point to make, and it needs to be made within a matter of seconds when prospective customers look at a website. The first impression is the most important because if you don’t impress a prospective customer, they will very easily go to your competitor. You need to inspire them to reach out to you so you can build that important business/client relationship. Here are some very common problems that can drive potential business away and into the arms of a rival company.
Self-Important ContentSo many small businesses make the mistake of self-aggrandizing their content, making them sound so brilliant at anything and everything it actually becomes a turn-off for the potential customer. They don’t want to know what's so good about you; they want to know what's in it for them! Make sure to create content from the perspective of the potential customer.
Trying To Be Great In EverythingMaking statements online such as “we’re the best” or “we’re the cheapest” and so forth will only make customers think you're pretty average at everything. This is a big temptation for small businesses to beef themselves up in this way, but even giant corporations like Apple are known for one big thing, its excellence in design. By focusing on one thing and making that truly great will make you stand out from your competitors and helps to build your brand.
Not Being User-FriendlyFor every website, the customer needs to know how to navigate through every part in a way that is easy to follow. Obvious, isn’t it? Well, it’s surprising how many small businesses overcomplicate their site or make it full to the brim with too many navigation labels. An important part of making your website easy to navigate is in choosing the right design company that will have experience in knowing what customers want out of your site. You can solve this problem by observing people navigate and give honest feedback. It’s much harder than it looks to create a website that is easy to use but also puts across the most important aspects of your company.
Not Having A Mobile SiteA very easy way to turn people away from your business is by having a website that isn’t mobile-friendly. More people are using their phones to access the internet than computers, and if you don’t have a site that people can navigate via their smartphones, you are potentially turning away half your audience. As well as this, a site that isn’t mobile-friendly damages SEO, and it will continue to do so if you don’t fix the problem. A simple approach to rectifying this is to have a responsive design for your site, so the website automatically adjusts itself for any size screen.
Your small business cannot afford to turn people away. Every customer is vital, and your website is the main attraction for new clients. You need to follow these points, and it will improve your whole business image which will turn into sales.