Have you noticed that although your videos are attracting a lot of viewers, not all of them are sticking around? In some videos most viewers may only stay a couple of seconds, while in others they stay for longer – but not till the end of the video.
It goes without saying that ideally you’ll want your videos to retain as many viewers as possible all the way through to the end. The good news is that it really isn’t that difficult to do that with a few simple tips:
Open the video with a strong hookMany videos lose a significant number of viewers in the first 8 to 10 seconds. That is normally how long it takes for viewers to decide whether or not to keep watching.
To convince viewers to stay and watch more, you should open every video with a strong hook. The goal of the hook should be to interest viewers, and there are many different types of hooks that you can use.
One of the easiest ways to open your videos with a strong hook is to tell viewers what they stand to gain. All you need to do is briefly outline what the video is about, and how it will benefit them to watch it.
Keep it short and conciseThe longer your video’s duration is, the harder it will be to retain viewers all the way to the end. That is why it is important to try to be concise in delivering the message of your video, and keep its overall length as short as possible.
Although it is often said that you should try to create videos that are a minute or two long, that isn’t a hard rule. The ‘best’ duration for a video will vary depending on the audience that it is trying to reach.
Make the audience feel somethingEmotions are what drives action, and they are also what keeps viewers interested and engaged. If you are able to make your audience feel any emotion at all while watching your video, odds are more of them will stay for much longer.
Make no mistake there are many ways to trigger emotional reactions, but one of the most effective is by structuring your video as a story. The idea should be to spin a tale that the audience can relate to, and make them feel emotionally invested in the characters and the outcome of the story.
It should be noted that aside from the tips listed above, audio can play an important role too. In particular you may want to cut together a compelling piece of background music and for example you can use Movavi Video Editor for that and follow the steps at https://www.movavi.com/support/how-to/how-to-cut-music.html.
Make no mistake creating videos that are able to retain viewers will require planning and preparation. Now that you know what areas to focus on and how to go about it, you should find it a whole lot easier however.