3 Ways to Build Business Credibility - Digital Hints

Tuesday, November 13, 2018

3 Ways to Build Business Credibility

Maintaining credibility as a business is not always easy and especially not if you’re an online business and new to the market. There are so many established businesses out there with a large customer base and even an office to show for - so how are new online businesses supposed to earn some respect as well?

3 Ways to Build Business Credibility
Image from: Pexels

Luckily, there are a few tried-and-tested methods to ensure that you get the kind of credibility that your business deserves. Have a look at the simple steps below and feel a bit more confident in your business venture.

#1 Ask for testimonials

One of the best ways to ensure that people believe it when you say you’re good at what you’re doing is to have some testimonials on that website. Ask your most loyal fans if they can write up something quick, sweet, and honest so that you’re able to showcase your great work online.

Remember to offer them something in return, though, as thanks for the favour. A freebie should always be welcome and they’ll be sure to come back to your business in the future as well. It’s the kind of stuff that benefits everyone around you.

Another point to this is to ensure that there are mostly positive things about your business online. Take the negative reviews to heart, of course, and fix whatever needs to be fixed - but get in touch with someone who is offering online reputation management as well to improve your reputation.

#2 Improve your website

Since you don’t have a storefront to work with, it’s a good idea to make sure that your business website looks as professional as possible.

You might want to hire someone for this, though, as web design can be quite a task; the most important aspects involves improving the navigation, making sure that it’s not cluttered, and that it is available to view on all devices.

Put some thought and effort into the web design of your business, first of all, and you might notice a spur in visitors. Maybe they even hang around for a bit longer - or maybe they get in touch with you right away since the site is so easy to navigate. Either way, it’s good for business.

#3 Keep an active social media profile

Credible and successful businesses won’t shy away from interacting with their customers online. The social media profile of your business should be used for answering all of their questions, promoting new products and services, as well as attending to the problems they have with your business.

When your customers see that you’re actively trying to help and that you’re able to answer even the rudest query with a smile, they will definitely notice how professional you are.

That kind of stuff builds credibility for your business and you’ll be able to enjoy a steady stream of traffic to your website.
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