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What is Digital Marketing?

Wednesday, March 17, 2021

/ by Claire Divas


Digital marketing means the use of digital technologies or equipment and the internet for the purpose of marketing. It also includes non-internet channels like SMS, MMS and television which differentiates it from online marketing. Digital marketing includes all the advertisement we get on our Instagram pages, Facebook accounts, emails, etc. Digital marketing is a more preferred way of promotions as it is easy for people to shop from home than going to physical shops. 


Do you remember the last time you went to the market seeing a pamphlet of 20% off on products?? Ok, stop thinking right there!! You don’t remember right! But you must be thinking of how many times you saw a sale going on in Flipkart through your social media or digital mediums and went on to buy something. Today, most of the youth prefer online shopping to physically going to the shops. Has it never occurred to you that when you search for a Kurti on amazon or Flipkart, its advertisement automatically starts popping up to your screens? Digital marketing includes search engine optimization which helps to find potential buyers for the products. 

With the progressively increasing use of the internet and social media, digital marketing has the capability to reach out to the audience 24/7 and influence people. People who have the skills and knowledge required to draw the attention of the people or customers have more chances of bringing sales and rewards. More or less, digital marketing has an upper hand if we compare it to television ads or printed pamphlets. The various career options available which can be learnt through various digital marketing courses are: 

  • Creative technologist 
  • Online content creation 
  • Search expert 
  • Social media marketer 
  • Brand management 
  •  Big data and mobile marketing 


Digital marketing is becoming vast and vast due to increasing advancement in technologies and there are many areas that are involved in digital marketing: 

  • Content creation 
  • Blogging 
  • Brand management 
  • Search engine optimization 
  • Editing and copywriting 
  • Social media marketing 
  • Email marketing 
  • Web designing and web development 

E-commerce For being a successful digital marketer, you don’t need expertise in all the fields but you have to master two or three to have a good grab on the audience. 

A successful digital marketing consultant in Toronto is the one who is ready to be spirited to build a good brand image and fervent to build a healthy relationship with customers. 


  • High return on low investment- Social media marketing or email marketing cost much less than running a traditional campaign. As for business what really matters is the return on the investment we put in it. 
  • Easy to track/measure results- We can easily track the results in digital marketing through pay per click systems, analytics, graphs, the direction of traffic. Email marketing software makes it easy for us to know how many emails were delivered, how many are sent and how many are received and read. 
  • Flexible- The campaign run on digital mediums can be easily modified, tested and experimented with. If the campaign is running well, we can invest more with just one click. But for an ad not giving favourable results, the campaign can be adjusted or stopped immediately. 
  • Brand management- It is easy to build a brand through digital marketing as a well-developed website, creative content, blogs and social media accounts make the brand interacts with the audience and hence helps to build the brand. 
  • Global reach- This world has become a global platform where it is difficult to meet each other properly but everyone is connected to each other on social media. Interaction has become easier due to digital mediums 
  • Targets potential buyers- It helps us to focus on a given particular audience which makes it easy to sell products. 


To sum up, digital marketing is a career option that has a high probability of blooming in future. Digital marketing courses have made it easier for learners to have access to much knowledgeable content available. The biggest advantage of digital marketing is that anyone can do it and be a professional in it with practice and skills. It’s high time for youth to understand this excellent career opportunity provided by digital marketing.

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