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Managing Your Business Reputation

Monday, September 6, 2021

/ by Nurdin Budi Mustofa
Because we live in a digital society, the reputation of your organization is constantly in the public eye. As a result, it is critical that you actively manage your company's reputation. So, what exactly do we mean when we speak about "business reputation management," you ask, It is the process of controlling and monitoring your company's internet presence, to put it another way. This implies that the good aspects of your company's image will be highlighted, allowing you to distinguish yourself from the competition and attract new customers.

When everything is done online, business owners can no longer afford to ignore what is being said about them on social media platforms. Business owners can spend years building a strong respected brand, but having a poor internet reputation or having unfavorable articles published about that silly phase in your life when you were much younger when you needed the help of the right criminal defense attorney can undo all of the hard work. If your company has a positive internet reputation, it can be its most valuable asset, but it also has the potential to be its most vulnerable liability.

Clients, colleagues, and employees all rely on search engines such as Google to assist them in making decisions on a daily basis. Everyone today searches for anything on the internet, and they come across websites, social media networks, blogs, review sites, press, and other sources that inform them about your company. The presence of unfavorable news, social media comments, or reviews deters people from doing business. When they are positive, though, people are more inclined to put their trust in you and do business with you. One unfavorable article, regardless of whether it is true or not, has the ability to cause a reputation crisis, which can have a detrimental impact on the success of your company.

Managing Your Business Reputation

Think about your customer service

Never underestimate the importance of providing excellent customer service in your company, just as you care about delivering high-quality work to your clients. In the digital world, one transaction can completely demolish a person's reputation.

Respond to all reviews - good and bad

When they notice unfavorable reviews on the internet, far too many business owners choose to ignore them. This is the worst strategy since your customers may interpret your silence as agreement, and future customers may conclude that you are unconcerned about their concerns. If you receive a poor review, be sure to respond promptly and maintain your composure when dealing with clients. Responses can really serve as a catalyst for improved SEO, improved customer connections, and the establishment of a distinct competitive advantage.

Set up Google Alerts for your business or brand name

As an alternative to manually scouring the internet for each and every mention of your brand, create a Google Alert for your company's name. This will send you notifications when your company's name is mentioned in the media, which will assist you in keeping track of your media coverage efforts. You will not miss a bad comment if you use a Google alert to keep track of everything.

Learn from every negative experience

Even if the unfavorable review or poor service was not your fault, remember to take a step back with each interaction and learn from the mistakes. Pay close attention to everything and everything your customers have to say. Small modifications, such as a product description update, further training for your staff, clearer regulations put forth in your email signups, and tiny edits can make a difference in the perception of your business and its products.

Strengthen your brand

Consider the companies that you follow on social media platforms. What is it about being in a company that you enjoy? What is it about it that you adore? The most well-known brands in the market all talk in a way that elicits an emotional response from the listener. Even when dealing with important subjects, communicate directly to your audience and let them know who the individuals are that are behind the company!

Be charitable and work with the community

Putting a face on your brand will be necessary if you are fighting an uphill battle against a negative reputation. Charitable giving is an excellent way to accomplish this. Microsoft is an example of a corporation that achieved success in this endeavor. In the 1990s, they were seen as a massive corporation, but today, they are regarded as a massive corporation that is known for its charitable contributions. A seemingly insignificant deed can have a significant impact on how future and present customers perceive your company.
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